Artificial intelligence only artificial or artificial, can technology be creative?

Artificial intelligence only artificial or artificial, can technology be creative?

When I hear the word art, works like “The Water Lilies” by Monet, “The Guernica” by Picasso and “The Starry Night” by Van Gogh come to mind. But there are also other great artists with not-so-well-known names, and it is that even some spots on a canvas can convey emotion, history, and culture.
Art is not just painting, it is also poetry, theater, novels, music, fashion, and cinema. All these art forms lead creators, pioneers, and innovators. But are they all human? In this blog we ask ourselves what it takes to be creative and if this creativity can reach the machines.
Creativity is defined as the ability to go beyond traditional ideas, rules, patterns, and relationships to create meaningful new forms, methods, and interpretations. Daniel Kahneman’s in his book “Thinking Fast and Slow” explores a human decision model in which he differentiates two systems: system 1 and system 2. While system 1 is impulsive and automatic, based on evolutionary instincts and tendencies, system 2 is logical and analytical.

A creativity study
A study by Jonathan Smallwood proves that more creative people are able to leverage both systems to create creative connections. These people can be simultaneously in a dream state and concentrated in the outside world. While imagination (system 1) is important to generate unique ideas, logical thinking (system 2) is necessary to exploit them. The machines have the tools to make a very precise analysis and logical connections, but can they dream? That is more questionable.

From composing music to building sculptures, AI systems in art feed on data from thousands of examples and look for patterns and trends from machine learning. With all this, the system is able to replicate and create similar versions. If we talk about creativity simply as something that goes beyond rules and patterns to create interpretations, could we not say that this is what the machines are doing? In one of our previous posts, we talked about how companies incorporate AI in many of their creative processes.
IA, the great imitator
Although what we like about an artist is their unique and recognizable style, we value machines more for their ability to copy and imitate. Well, any originality that can come out of them is merely a coincidence.

“It’s easy for AI to create something innovative randomly. But it is very difficult to create something innovative that is both unpredictable and useful. “- John Smith, Image and Multimedia Manager at IBM Research.
Remember that artists are inspired by external stimuli, events, and relationships, this is the same as Artificial Intelligence does with data inputs. We know that AI is not a pioneer in creating innovative content, but does this mean that it does not show creativity?

The argument of whether AI can become the next Picasso depends on the way we see creativity if we see it as a processor as a means to create something interesting. Many will see a beautiful piece of art and remain happy, but for others, creativity is a process that consists of moving away from what has already been done before. The machines will be really creative when they decide to start drawing without any previous instructions, but to think that this can happen becomes scary.

AI in art is currently a tool to help create work in a faster way. It is clear that we can teach artificial intelligence how to be creative, but it remains to be seen if it is capable of creating something exceptionally beautiful. The real creativity comes when you are surrounded by senses, feelings, and experiences, we experience something that only humans. We would have to incorporate everything we perceive as a human into machines; smells, sounds, feelings, connections, etc. so that they could become artists in all their essence.

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